Ezmail Asia

E-mail trends throughout Asia and beyond.

Over 3.8 billion e-mail users in the world. ¹
Over 281 billion e-mail messages sent and received each day. ²
Averages 74 messages per account per day -- like rain that keeps coming down!

Ezmail Asia - Tips:

Cover only one topic in an email message.
Craft each subject line strategically, making it reflective of the topic.
Remember that text messages and tweets have people used to short messages and skimming more than ever.
Make highlights easy to skim and recognize that not every word will be read.
Before sending ask yourself, "Would I want to read this message?"

What Marketers are Doing:

Optimizing subject lines.
Making messages easy to read on a phone.
Including more and more video content.
Enticing recipients to engage with the message.
Timing when messages are sent.
High-end marketers focus on the quality of their messages, striving to write messages recipients would want to read!